HETTICH CABINETRY HARDWARE
HETTICH CABINETRY HARDWARE
Hettich’s worldwide presence and unparalleled German-engineering for cabinetry hardware has allowed me to expand my marketing and design knowledge.
Key projects led:
Design with Hettich Website
designed from scratch and made for mobile optimisation
trade and specifier portal (not yet live)
shop guides and video tutorials
Social Media
instagram, facebook, linkedin
implemented Notion to organise, which later was used across departments
Content Creation
Hettich Creators and Makers series
Mathilde Polmard Spatial Designer and Maker
Mabel and Garrith’s Tiny Home Project
Blogs
Design
print brochures and ads
digital ads, EDMs, email signatures, content posts
Imagery, Designs and Videos coming soon.
Social Media
Creating a social calendar on Notion and building the ‘Makers and Creators’ series are a couple of the most rewarding projects I worked on. It was my first time completely taking control of a corporate brand and a great opportunity for international collaboration, to show what Kiwis could do.
My content strategy is an organic approach, with a focus on high-quality content that is useful with longevity. Reflected with consistent results of 8-10% engagement rates and international use. Instagram was a main focus as my audience is designers, architects and homeowners. Curating a design style for the imagery, reel and posts feed was exciting and my favourite part of marketing.
The Instagram Feed
Social Media Management
Introducing Notion, it became the key management platform for Marketing. Creating the calendar with the ability to create different views, filters, add tags, as well as tracking comments, made it great for planning content ahead that needed reviews and collaborative efforts.
I initially scheduled these on the Meta business suite but later used Hootsuite for its cross-platform and reporting capabilities.
Content
Content creation was one of my key responsibilities. Marketing a cabinetry hardware company was a challenge at times, but it did mean seeing how cabinetry is made from start to finish. That was an aspect I wanted to capture as I believed audiences would find it interesting and valuable for their own homes or projects. A big pain was that the audience wasn’t sure what Hettich did, so product-focused imagery was created to support the sales team
Key areas I focussed on were:
product
humour
b2b highlights
video content
creators and makers series (influencer/content creator outreach)
Videos
Video content about cabinetry hardware made to create engagement for homeowners and designers/architects. Views of 10k+ was achieved with the first video and noticeable difference with customers mentioning instagram to sales staff. It’s a great way to keep branding awareness and build brand trust. See below some of my favourite videos that I filmed, directed and edited. See more on the instagram reels page (2022- May 2024) No ad spend was used for these videos.
Hettich Product Centric Videos
Creators and Makers series: Mabel and Garrith
Social teasers of 15 seconds were created before the launch of the full video.
Styling and Photography
A selection of photography and edits done by me, unless specified.
*Mabel and Garrith’s home, styled by themselves.
Mathilde’s Yellow Wardrobe photography done by herself with edits by me.
Design
A selection of designs created for print magazines and digital advertisements.
