THEA

MATCHA

THEA MATCHA

Working with a female-led small business that specialises in super green tea that needed a youthful, exciting and humorous approach that I continue to work on as the brand develops.

Having been there from the beginning it’s an exciting project that means a lot of opportunities to experiment, learn and be as creative as possible.

Building the instagram from scratch for thea has been rewarding! These are some of my favourite creations. A beautiful feed is a great way to instantly engage your user and make them feel like your brand takes pride in their work and therefore build trust and invest in you.

Memes are a great way to really connect with your audience. It makes the content relevant and shareable.

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Top Content

Here are some of my recent top posts/ reel content insights. Ideas and creation by me unless specified.

It’s not about followers anymore, it’s about engagement. If you want sales vs clout. 1-5% is considered good *Hootsuite but good content can reach 8-12% in my experience.
Content is about the awareness piece in your funnel and at times, conversion when someone organically posts about you. It’s about authenticity.
Consistently bringing value to your audience is so important. Oftentimes emotive or highly informational > valuable.

Design

Designs that engage and elevate the brand are the foundation of your business. It’s a constantly evolving landscape just like social media. Stick with what you know you will love long-term!

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User Experience and Web Design

User Experience means it’s easy for your users and managers.
Making it something to come back for. Loyalty is key.
Complete it with design and branding make your business memorable.

Below are examples of potential wireframes, menu architecture and the actual website’s final look as at end of 2023.

Thea Matcha website that has a main image of matcha being whisked in a glass bowl using the bamboo chasen

A website hifi wireframe renewal option before our current choice and look using Figma

Information Architecture, Menu Navigation choice back in 2021 as a base

Creative Direction

Styling and creative direction to elevate your brand and really make it something unique and memorable to your customer. This is my absolute favourite thing to do on set.

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Photography

Food, Product and People.
Photography with an authentic feeling. I enjoy capturing the moment as it is, with minimal editing and play with colours often.