THEA

MATCHA

REBRAND

THEA MATCHA REBRAND

With the increased demand and popularity of matcha, Thea needed to increase supply and was due for a brand redesign to signify growth and a more refined approach.

These are some of the inspiration I found for Thea’s new look, brand and feel.

Thea Pouch Design

After creating a figma board with inspiration of what things I felt Thea would move towards, we had Jay, a talented designer, help us with finding fonts and guide us with some potential looks, copy and social media. Enna had also created some designs and copy so from there I created this look. Ombre stickers proved difficult so we went for a solid fill colour and will look to create a colour scheme in the future.

  • Thea Matcha Pouch Design

  • Hojicha Pouch Design

    Hojicha Pouch Design

  • Thea Tea Powder Pouch Design

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